Oriental Merchant Europe is located near an arterial route from Rotterdam, one of the world's largest ports, offering easy access to all other European countries and an unrivalled choice of transport and logistics companies. Efficient and effective processing and excellent relationships with transport companies mean we can guarantee next day delivery in the Netherlands and Belgium, within 48 hours in Germany and Luxembourg, within 96 hours in the rest of Europe.
With a range of over 1,000 items, we can supply to all business-to-business customers in over 27 countries in Europe including the UK.
Oriental Merchant Europe offers in-house marketing and business support, helping retail and wholesale clients communicate with their customers. All brands are managed by dedicated marketers who ensure products are adapted, packaged and marketed with maximum appeal and expertise.
Our marketing programs are centered on the mission of “demystifying” authentic Asian cooking through in house publications of cookbooks, recipe leaflets and POS materials as well as media campaigns, Asian food festivals and store based cooking demonstrations. All of these ventures aim to install an appreciation and excitement for Asian food, leading to a demand for authentic Asian ingredients.
All of our marketing programs are based on competitive strategies which focus on the successful outcome for consumers to ensure ongoing repeat purchase.
To maintain on-going quality assurance Oriental Merchant Europe’s food safety committee ensures product safety through the EU accredited process of HACCP. The company also works closely with quarantine and inspection service to ensure products comply with import conditions.