The Oriental Merchant Group offers in-house marketing and business support, helping retail and wholesale clients to communicate with their customers through marketing strategies, and analysis of market potential and trends.

Our comprehensive consumer education strategy aims to demystify Asian cooking; incorporates cookbooks, recipe leaflets, instore product demonstrations, food festivals, workshops and a website full of Asian recipe ideas. On top of the conventional marketing mix Oriental Merchant Europe interacts with consumers via a variety of social networking websites and local Asian food blogs.
Oriental Merchant Europe is also a founding member of the annual Ethnic Foods Europe trade event which focuses on buyers from retail and food service companies within the European Union.