Ibumie Mi Goreng Asli, is a flagship Hero Product. “Asli” in the Malay language means something is original, authentic or genuine. The Ibumie Mi Goreng Asli seasonings combine the unmistaken fragrance and flavour of fried shallot oil, garlic and chicken, mixed together with springy noodles making it a satisfying meal suited to the palate of the young and old, and people of different nationalities.